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ISO publishes international identifier code that uniquely identifies public parties.

ISNI standard will help all organisations working with information about public figures
The International Organization for Standardization (ISO) has now officially published the International Standard Name Identifier (ISNI) – a 16-digit code that uniquely identifies public identities of parties – as the ISO 27729:2012 Standard. Created by a global collective of organizations that serve parties across multiple fields of creative activities ranging from scientific research to music performances and beyond, ISNI creates a consistent link between public figures and works related to them. The identifier is shared across databases worldwide, making accurate links simple and straightforward.

“The fundamental goal of ISNI is to provide a persistent identifier that can be shared and used by any organization that holds information on people and characters, reducing duplication of effort and improving accuracy,” said Olav Stokkmo, CEO of the International Federation of Reproduction Rights Organisations (IFRRO) – a founding partner in the ISNI agency. “This is especially important for rights organizations in their efforts to reward creators, but we’re looking for the best possible result for any and all organizations that work with information about public figures.”

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