During 2013 and 2014, the Peruvian IP Office (INDECOPI) launched a copyright awareness programme as part of the Commission to Combat Piracy and Customs Crimes (CLCDAP). The programme, with the theme ‘I decide, I respect: rejection of piracy and respect for intellectual property’” was targeted at pupils in their 4th and 5th year of secondary school and reached around 50,000 students in both public and private schools. By raising awareness the talks cover “the scope of copyright and the contribution of creativity and cultural industries to the country’s economic development”. It aims to teach teenagers to appreciate, value and respect intellectual property and thus, reject piracy.
Building on this success INDECOPI has extended the programme into 2015 and aims to reach another 30,000 pupils. In the first half of the year it had already trained 14,162 students or 47% of the target.
Click here for INDECOPI report in Spanish