In the spring of 2011 IFRRO engaged the UK based leading profiling agency Midas PR, who collaborated with the independent premier market research agency BML Bowker, to audit a sample of IFRRO members and related stakeholders on our profile. The main purposes were to understand:
- General opinions and impressions of IFRRO; How we are regarded, by both members and relevant external organisations
- General awareness of IFRRO, its activities, values and messages
- Whether IFRRO is seen as an enabler of solutions
- How IFRRO could improve in communicating its messages
The survey was performed via an on-line questionnaire deployed in March – April 2011.
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