2011 IFRRO Profiling Survey

In the spring of 2011 IFRRO engaged the UK based leading profiling agency Midas PR, who collaborated with the independent premier market research agency BML Bowker, to audit a sample of IFRRO members and related stakeholders on our profile. The main purposes were to understand:

• General opinions and impressions of IFRRO; How we are regarded, by both members and relevant external organisations
• General awareness of IFRRO, its activities, values and messages
• Whether IFRRO is seen as an enabler of solutions
• How IFRRO could improve in communicating its messages

The survey was performed via an on-line questionnaire deployed in March – April 2011.

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